Tips to get the most out of your Lawyer Headshots
Are you a lawyer in need of a new or updated headshot? Attorney’s website photos are often your first impression on a potential client in today’s digital market. Your law firm photography should be authentic. I’ve compiled a list of some tips for you to use in your law firm photography (including law firm group photography). These tips will help you get the best law firm website photos and the best lawyer headshots for your business.
Personal Lawyer Headshot Photography Tips:
Nice fitted clothes, not too baggy
If you’re a lawyer looking to make a good impression on new clients, you probably want to appear approachable, but also professional. Wearing clothing that is too baggy in a photo can be very distracting. Your items don’t have to be ‘form fitted’, although it’s ok if they are; but they shouldn’t have too much extra fabric under the arms, around the waist or under the crotch/around thighs if wearing pants. Your lawyer’s headshot will have a much better impression if people viewing it can get a good idea of what you accurately look like from it.
Not too much jewelry
Jewelry that is too big and bold can be distracting to the person viewing the photo. Big earrings, overly prominent watches, long bulky necklaces can all pull attention away from you. That’s not to say all jewelry is bad, just do it minimally making sure it complements your wardrobe and photo. A simple pair of earrings, a classic looking watch and other things like that are usually not too distracting. You don’t want people too focused on your accessories when viewing your attorney website photos.
Don’t wear complex patterns
Wearing complex patterns like plaid and bold stripes will often pull attention away from you. I usually recommend no patterns and sticking to solid colors. This creates a neutral appearance, which is what you want. If you are getting lawyer headshots to put photos on your legal business cards, wearing patterns might make your card seem “messy”. Solid colors or very simple and plain patterns or graphics usually create the best attorney headshot photography.
Simple, complimentary colors
Wearing a colorful shirt for your headshot can be fun and help you stand out, but not if it takes away from your overall portrait. Wearing colors that are slightly muted or not too saturated help you keep a neutral look and can help create a portrait unique to you. If you choose to wear a color, it’s best to choose a complimentary color. The color blue is often a good choice. Your wardrobe colors and style should be unique to you. Choosing what looks best on you will help your attorney headshot stand out. If you don’t know which color to go with, neutrals like black, white or gray are all great options. Pick what looks best on you.
Attorney Headshot Photography Tips:
To squinch in your headshot is to slightly squint. Some people have called it ‘smizing’. The idea is to ever so slightly squint, which creates an engaging look. It helps grab a viewers attention by adding a mood to the photo. It creates interest in the eyes and also helps from eyes looking too big.
Shift weight/Lean in
If you are standing, you can shift your weight onto one leg, which will help you have a naturally complementary posture and stance. If you are sitting (or sometimes standing), leaning in slightly can help you look more approachable. Let whichever attorney headshot photographer you choose help to direct you and find what looks best for you.
Chin down (just a bit though)
Pushing your chin down just a bit will bring your face a bit closer into the camera. Pushing it down too much can look funny. You don’t want it to go down too much. Try to look straight on with your face, and bring your chin down about 5° from there.
For those that have a hard time with smiling in photos (which is a more common thing than you’d think), instead of having a big toothy smile, try having a slight smile with relaxed lips. You don’t really have to show teeth, but you should have a bit of a grin. Not smiling in photos can sometimes make the person seem standoffish, which is not the impression you want from your law firm photography.